We carry only fine Italian jewelry collections and American fine Gold, Platinum, Steel, and Sterling Silver jewelry at an affordable price (even our promotional FREE jewelry is fine jewelry), we have wholesale prices on most of our jewelry! We are an American-owned jewelry company specializing in fine Italian jewelry and fine sterling silver jewelry which uses the Dell model of inventory to maximize supplies and product distribution. Most of our jewelry is manufactured just for you. Each and every piece only exists for you. Generally H-I color, SI clarity except for promotional materials (less expensive items) in which case they are promotional grade. In this world of machine automation, you still get craftsmen working just for you. Since most of our jewelry is custom made we charge your Credit Card at the time of purchase as a deposit for the manufacturing of the jewerly.

Why are your prices so low?

Simply put for most our jewelry we buy directly from the manufacturer and we eliminate the middle man so we can pass those savings on to you. Many of our jewelry are priced at or near wholesale prices! While they are lower in price, they are not cheap or poorly made, they are just the product of disintermediation-direct to the public sales!

How am I guaranteed that what you sell is real gold and gems?

By law, each jewel must be stamped with the manufacturer's trademark. This stamp tells you that it is what it says it is. If you still have doubts, take it to a certified jeweler and have it examined. Want even more protection?

What guarantees do you offer for your jewelry?

Please visit our "POLICY" page for more details on our Italian jewelry guarantee; but basically we carry a 60 days 95% money back guarantee on Italian jewelry and a lifetime FREE repair guarantee. On our other jewelry we have a 7 days 95% money back return policy. Of course if the piece is defective you can always return it for a replacement! Why do you have a 95% return policy? Most of our jewelry is custom made just for you and we invest a great deal in getting it made specifically for you, due to the personalized nature of the jewelry it is hard to resell it. When you order you pay upfront because you are putting a deposit on a custom made jewelry because of the expense and the effort it takes to produce the jewelry for you.